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Sam's avatar

It sounds like 意識高い系 is closer to "virtue signaling," which has a negative connotation in English. "Woke" (at this point in time) has closer to a neutral connotation, but is becoming more and more negative as different groups of people continue to interpret it in different ways.

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Kate Elwood's avatar

This was fascinating, Hiroko. It really made me think!

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